If your first thought when designing a bathroom is to save money in the short term by selecting stock standard or dull interiors, you may end up losing much more than you save in the long term.
Great design gives voice to your brand
To successfully deliver a holistic experience to your guests, your brand communication strategy has to be blended into your interiors. The bathroom’s look and feel is part of your voice and style.
Eumar has been in the bathroom design business for many years, and we know that there are many people who do not care about design. They think that the key consideration is cost and that counting savings are the most important thing.
But, as a company who has seen this approach backfire many times, we believe that the benefits delivered by investing for the long term far outweigh any short-term gains.
The benefits of good design and professional suppliers
Let’s look at a practical example. 10 years ago Eumar was contracted to furnish all bathrooms aboard the Oasis of the Seas, a Royal Caribbean International liner that is one of the largest cruise ships in the world. The entire ship was recently docked in Cadiz, Spain to undergo a complete refurbishment and Eumar immediately got the call to once again deliver the bathrooms. This means that the existing ones lasted a full decade, and they still looked great. This will never happen if you choose cheap, ugly design and materials.
Design is important to guests
When booking a hotel or a cruise, the first thing people do is go online and look at pictures. Only after they have been impressed with what they see will they move on to reading reviews and, eventually, booking. How often have you seen and old hotel with outdated bathrooms that look grotty and out of date get a high score rating on sites like Tripadvisor?
So if your bathroom design is simply an afterthought and looks like a public bathroom in a government building, you’ll need to wait until your competitor who actually invested in design is fully booked before customers will start considering you. This means your initial savings may quickly be lost to empty rooms and half-booked cruises.